Bid farewell to the iconic bluebird and welcome X? The “maybe in the future” all-encompassing super-app poised to revolutionize the way we connect and interact. Elon Musk envisions X as the future of the all-inclusive-app, seamlessly integrating a plethora of features into a single platform.
Inspired by the success of WeChat (or PhonePe), a Chinese app that has conquered China, X aims to replicate that success on a global scale. From messaging and video calls to shopping and payments, X promises to be the one-stop shop for all your digital needs.
However, there are two sides to the super-app coin. On one hand, ditching the well-established Twitter brand might be a risky move. Why not launch X with Twitter built in, preserving the brand’s recognition while introducing the new app?
On the other hand, an all-in-one app has its undeniable charms. Imagine the ease of switching between tasks without having to jump between different apps. Shopping, paying, ordering food, or booking a flight, all within the X ecosystem.
But despite its potential benefits, super-apps face regulatory challenges in regions like Europe and the United States. Data privacy concerns, surveillance issues, and potential anti-competitive practices raise red flags among regulatory bodies.
X presents a tantalizing glimpse into a possible future, where convenience and functionality intertwine. While its success hinges on addressing regulatory concerns and ensuring user privacy, does X have the potential to revolutionize the way we interact with the digital world. I don’t think so, feels like X is a miss from the start, it ditches a famous brand for a non-brand, what does X mean? With a promise of an app that has very little chances in the West of ever getting out of the drawing board.